A Girl’s Tennis Clothing Is Fashioned By Her Mother’s Desires
The styles and scope of girls’ tennis clothing has recently blossomed to match the rapid growth of fashionable women’s tennis clothing, and seems to gain momentum year on year.
There’s a twin conflicting desire for women to both model their tennis outfits on the most successful and stylish players in the game, and yet at the same time look different, exclusive and unique.
There’s yet another desire to wear state-of-the-art apparel that maximizes protection and cooling on court, to gain a competitive advantage as the tennis match ‘heats up’. Most women’s tennis apparel now contains technology to protect against the sun’s rays, to ward off odor-causing bacteria growth, to cool the skin by efficiently channeling away moisture, and even to cushion and support muscles for optimum performance.
Naturally, mothers want their fledgling tennis stars to benefit from all these tennis clothing attributes, in style and textile technology. Tennis clothes manufacturers have catered to this demand with dresses. skirts, skorts, tops and shoes for girls that sport many or all of the features of their adult counterpart.
This is good business sense on the part of tennis apparel manufacturers like Adidas, Nike, Fila, Prince, Babolat etc. Once a young lady gets to liking a particular tennis brand, she’ll likely stay loyal throughout her tennis years.
The Tennis Apparel Dark Ages
Way back in the early 1970s, at about the time that Chris Evert was emerging as a world class tennis player, a woman called Marilyn Kosten was getting very frustrated at the lack of pretty tennis clothing available to buy for her two daughters, who were about to compete in junior tennis competitions. She channeled that frustration into forming her own tennis apparel business, designing the girls’ clothing herself.
Her business really took off in 1977, when a young rising star called Tracy Austin wore one of Marilyn’s dresses during her passage to victory at the US Open. Tracy also wore the dress at Wimbledon, and so introduced this innovative and stylish girl’s tennis clothing to a much wider audience.
Three and a half decades later, tennis apparel has changed out of all recognition. Fashion is even more to the fore, vying with sports clothing fabric technology to yield a fusion of style and function that shapes every new garment. 100% cotton is now a rarity, with subtle combinations of man-made fibres best able to offer the comfort and mobility demanded by today’s athletes.
Mary Kosten’s ‘Little Miss tennis’ business is still flourishing, and now caters to young boy’s tennis clothing needs as well, with the LMT range. Now, all the major tennis gear manufacturers have girl’s, boy’s or unisex kids tennis apparel lines alongside their adult clothing, so lack of choice is no longer an issue.
Girl’s And Women’s Tennis Fashion Merge
Women who look to the high-fashion, cutting-edge tennis apparel worn by the leading players for inspiration, can now encourage their daughters to do the same. For example, the identical Adidas adilibria tennis dress recently co-designed and worn by Ana Ivanovic was available in girls’ sizes with all the ‘Climacool’ technology and comfort meshing of the adult dress. Other familiar Adidas tennis lines like ‘Barricade’, ‘Edge’ and ‘Competition’ also have their girl-sized c